Google SEO Package
Search Engine Optimization and Search Marketing strategies should be comprehensive and straightforward. Creating various Google accounts is essential to begin this effort. Google controls the choices of a large portion of all users by suggesting websites in relation to the content of their searches. If your business doesn’t show up for any searches, then your website might as well not exist. It’s like making a beautiful, full-color ad explaining from top to bottom your business, but then putting it in the drawer where no one will see it. Your website might be beautiful and informative, but it won’t be productive unless people see it and interact with it.
Fortunately, Google has worked hard over the years to make running the online portion of your business easy. They’ve introduced a suite of packages and applications that specifically speak to the needs and demands of small local businesses and large national and international organizations alike. Cedar Mountain Software can set-up and optimize your presence on Google’s applications to ensure that your business receives the attention it deserves.
The following is a listing of the activities and applications that Cedar Mountain Software will configure for your business and an explanation of how these applications work.
Step 1: Create a Google Company Account
Everything in Google is connected via your Google account. Most people confuse their Google account with their Gmail account, but you can actually log into your Google account without viewing your Gmail.
Because everything is so interconnected, you don’t want to use your personal Google account for your business. Instead, you want an easy to remember account name that will represent your business. For example, if you own a Missoula karaoke business you call ‘Stage Fright Karaoke’, CMS might suggest firstname.lastname@example.org. Yes, your Google account becomes your Gmail account. This is why it’s confusing.
Your new Google business account is how you will access all other Google applications.
Step 2: Set up Analytics
It is impossible to understate the importance of analytics. The Google Analytics application provides website owners with user data. This means that every time someone visits your site, Google tracks various information about that user and allows you to sift through the data to make changes.
The type of data that is collected ranges from what browser the user was in when viewing your website, to what pages they visited and how long they stayed on that page. The amount of data you can collect is amazing and it can be used to increase traffic to your site or make the user experience better. After the analytics account is operating, CMS will sit down with you, show you the basics and provide you with resources to learn more.
If you are not interested in becoming an analytics expert, CMS is happy to take on that task – sifting through the data to enhance your site and the experience of your users.
Step 3: Set Up a Web Master Tools Account
Webmaster Tools is another Google application that is essential as part of your search engine opimization. Unlike Google Analytics, which focuses on specific users and their journey to and from your website, Webmaster Tools is more interested in the site itself. Here you can check to make sure your site pages are being indexed. Discover what keywords (to a certain extent) visitors are using to find your site, what other sites link to your site and other important ‘behind the scene’ details.
Again, like analytics, webmaster tools allows you to make better decisions on how to make your website more effective at presenting your product or service to visitors through the use of data, instead of guesses.
Step 4: Create a Google+ Account
Google+ is ‘Facebook’ on Google. It’s a social media platform that allows you to interact with other users – either individuals or businesses. You can post your thoughts or important news bits and leave comments on other Google+ pages. Getting appropriate photos, taglines and optimization into your profile is important to maximize your marketing efforts.
Step 5: Create / Claim Local Place Page and Build Profile.
The Local Place Page is different than a Google + profile. A local page has all the information about your business, but it remains static. Google shows these pages when it is clear that an individual is searching for a business using a search engine. A local page contains your name, address, phone number as well as other information such as hours of operation, what type of parking is available, etc.
Many times Google will create this page for you if information about your business is already online in other formats. If this is the case, then CMS will claim the page for you. If the page doesn’t exist, then CMS will create the page for you.
After the page is claimed/created CMS will optimize it with pictures and information about your business.
Step 6: Create YouTube Channel
No matter what your business, videos offer a marketing opportunity that no one should ignore. YouTube allows businesses to create personalized channels. Within these channels is an opportunity to give details about your business. Once the account is set up and optimize for with your business information we can then help you come up with video marketing ideas and help you bring those to life.
Step 7: Intermission
Relax and Take a Deep Breath – Make sure you put checking and refreshing your website content on your calendar as a repeating event. Always freshen up your content!
Step 8: Create Google Merchant Account (Product Only)
If you have products that you sell, Google Merchant Center is something you should consider. The Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services. Once you have your products in the store, you can arrange to have your products show up in Google search results along with other competitors. Just another way to get your business in front of the customers.
Step 9: Create Adwords Account
Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites via the use of a placed text ad that appears when people search for phrases related to your product or service. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search.
Adwords is a great way to get out in front of your target audience at a budget you can afford and greatly boosts your search engine optimization efforts and ranking.
With Google products and Cedar Mountain Software you can get your business online and in front of your target audience. Call now to schedule a meeting and find out what CMS can do for you. 549-0766!